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 We can because aluminum is recyclable, opaque, and easily transportable.  A food grade lining protects the beer flavor and our cans are made with approximately 80% recycled aluminum (Below it says on average 41 percent. When I toured the Ball Plant during our first can run that plant was then receiving sheets of aluminum that were 80% recycled).

As it says on the can, we really did consult with highly paid professionals when we were deciding whether or not to put our award winning craft brewed beers in cans.  Of course we sought this consulting at a very affordable marketing seminar sponsored by the Montana Manufacturing Extension Center.  At this seminar we had access to ideas from other Montana entrepreneurs and business leaders.  There were even marketing Big Wigs that had worked for companies like Pillsbury and such.   When I asked them whether or not they thought it was a good idea to put craft beer in a can they were nonplussed to say the least.

Fast forward a couple years and our modest attempt at canning has been a success.  We're selling more beer than we can make, and planning to expand our canning and brewing operations.  It's a good time to be a craft brewer and we thank our devoted customers for their continued support.

Other benefits of aluminum cans from the Ball Corp. Website:

Aluminum and sustainability facts:

  • Aluminum cans are 100 percent recyclable indefinitely which is true closed loop recycling
     

  • 2006 recycling rate for aluminum is 51.6 percent - the highest recycling rate for any beverage container
     

  • Average recycled content of an aluminum can is 41 percent - the highest recycled content of any beverage container.
     

  • Since 1970, the weight of the 12 oz. can and end package has been reduced by approximately 40 percent.
     

  • Cans are the lightest weight beverage container at 34 cans per pound enabling savings in shipping and handling costs for the entire supply chain
     

  • Using recycled aluminum requires 95 percent less energy and generates 95 percent less greenhouse gas emissions than when producing can sheet material from bauxite ore.
     

  • The energy saved in recycling just one aluminum can will power a TV for 3 hours.
     

  • Recycling 40 aluminum beverage cans has the energy-saving equivalent of one gallon of gasoline.
     

  • In 2006, 51.9 billion cans were recycled saving the energy equivalent of over 15 million barrels of crude oil – America’s entire gasoline consumption for one day.
     

  • Aluminum helps to subsidize municipal recycling- the scrap value for the aluminum can (per pound) is higher than anything else in the curbside recycling bin
     

  • It takes as little as 60 days to turn empty cans in the recycling bin into new cans on retailers’ shelves.